INTRODUCTION
𝑬𝑵𝑻𝑹𝑬𝑷𝑹𝑬𝑵𝑬𝑼𝑹𝑺𝑯𝑰𝑷 𝒊𝒔 𝒕𝒉𝒆 𝒑𝒓𝒐𝒄𝒆𝒔𝒔 𝒐𝒇 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒈𝒐𝒐𝒅 𝒂𝒏𝒅 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝒃𝒚 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝒄𝒂𝒍𝒍𝒆𝒅 𝒆𝒏𝒕𝒓𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔, 𝒓𝒆𝒈𝒂𝒓𝒅𝒍𝒆𝒔𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒅𝒆𝒇𝒆𝒄𝒊𝒆𝒏𝒄𝒚 𝒂𝒍𝒐𝒏𝒈 𝒕𝒉𝒆 𝒘𝒂𝒚. 𝑰𝒕 𝒊𝒔 𝒂 𝒔𝒕𝒂𝒓𝒕-𝒖𝒑 𝒓𝒂𝒏𝒈𝒊𝒏𝒈 𝒇𝒓𝒐𝒎 𝒂 𝒔𝒎𝒂𝒍𝒍 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒕𝒐 𝒍𝒂𝒓𝒈𝒆 𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒊𝒐𝒏𝒔. 𝑰𝒕 𝒊𝒔 𝒂 𝒑𝒓𝒐𝒄𝒆𝒔𝒔 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒘𝒉𝒊𝒄𝒉 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔 𝒈𝒓𝒐𝒘 𝒂𝒏𝒅 𝒓𝒆𝒂𝒍𝒐𝒛𝒆 𝒕𝒉𝒆𝒊𝒓 𝒂𝒎𝒃𝒊𝒕𝒊𝒐𝒏𝒔. 𝑬𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝑬𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔 𝒂𝒓𝒆 𝒕𝒉𝒆 𝒃𝒂𝒄𝒌𝒃𝒐𝒏𝒆 𝒐𝒇 𝒂 𝒏𝒂𝒕𝒊𝒐𝒏𝒔’ 𝒆𝒄𝒐𝒏𝒐𝒎𝒊𝒄 𝒈𝒓𝒐𝒘𝒕𝒉.
IDEA GENERATION PROCESS
𝑰𝑫𝑬𝑨 𝑷𝑹𝑶𝑪𝑬𝑺𝑺 𝑮𝑬𝑵𝑬𝑹𝑨𝑻𝑰𝑶𝑵 𝒊𝒔 𝒘𝒉𝒆𝒓𝒆 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔 𝒅𝒆𝒗𝒆𝒍𝒐𝒑 𝒕𝒉𝒆𝒊𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒊𝒅𝒆𝒂𝒔 𝒊𝒏𝒕𝒐 𝒓𝒆𝒂𝒍𝒊𝒕𝒚. 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒂 4-𝒔𝒕𝒆𝒑 𝒑𝒓𝒐𝒄𝒆𝒔𝒔𝒊𝒏 𝒐𝒓𝒅𝒆𝒓 𝒕𝒐 𝒐𝒃𝒕𝒂𝒊𝒏 𝒈𝒐𝒐𝒅 𝒓𝒆𝒔𝒖𝒍𝒕.
1. 𝑰𝑫𝑬𝑵𝑻𝑰𝑭𝒀 𝑨 𝑷𝑶𝑰𝑵𝑻 𝑶𝑭 𝑷𝑨𝑰𝑵 -𝑰𝒅𝒆𝒏𝒕𝒊𝒇𝒚𝒊𝒏𝒈 𝒕𝒉𝒆 𝒑𝒓𝒐𝒃𝒍𝒆𝒎𝒔 𝒐𝒇 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔 𝒐𝒏 𝒕𝒉𝒆 𝒕𝒂𝒓𝒈𝒆𝒕 𝒎𝒂𝒓𝒌𝒆𝒕 𝒂𝒎𝒅 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒂𝒅𝒆𝒒𝒖𝒂𝒕𝒆 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔 𝒊𝒏 𝒆𝒗𝒆𝒓𝒚 𝒑𝒓𝒐𝒃𝒍𝒆𝒎.
2. 𝑰𝑵𝑵𝑶𝑽𝑨𝑻𝑬 𝑨 𝑷𝑹𝑶𝑫𝑼𝑪𝑻 𝑶𝑹 𝑺𝑬𝑹𝑽𝑰𝑪𝑬 -𝑰𝒕 𝒊𝒔 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒏𝒈 𝒏𝒆𝒘 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 𝒐𝒓 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝒏𝒆𝒘 𝒂𝒏𝒅 𝒐𝒇𝒇𝒆𝒓𝒔 𝒂 𝒃𝒆𝒕𝒕𝒆𝒓 𝒑𝒍𝒂𝒄𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅.
3. 𝑻𝑬𝑺𝑻 𝑩𝑼𝑺𝑰𝑵𝑬𝑺𝑺 𝑴𝑶𝑫𝑬𝑳𝑺 -𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒎𝒐𝒅𝒆𝒍𝒔 𝒉𝒆𝒍𝒑 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔 𝒕𝒐 𝒑𝒓𝒐𝒎𝒐𝒕𝒆 𝒕𝒉𝒆𝒊𝒓 𝒈𝒐𝒐𝒅𝒔 𝒐𝒓 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝒂𝒏𝒅 𝒂𝒕𝒕𝒓𝒂𝒄𝒕𝒔 𝒄𝒐𝒔𝒕𝒖𝒎𝒆𝒓𝒔 𝒕𝒐 𝒂𝒗𝒂𝒊𝒍. 𝑻𝒉𝒊𝒔 𝒘𝒊𝒍𝒍 𝒉𝒆𝒍𝒑 𝒊𝒏 𝒎𝒂𝒌𝒊𝒏𝒈 𝒎𝒐𝒓𝒆 𝒎𝒐𝒏𝒆𝒚 𝒂𝒏𝒅 𝒊𝒏𝒄𝒐𝒎𝒆.
4. 𝑬𝑿𝑷𝑳𝑶𝑹𝑬 𝑯𝑶𝑾 𝑻𝑶 𝑨𝑪𝑸𝑼𝑰𝑹𝑬 𝑪𝑶𝑺𝑻𝑼𝑴𝑬𝑹𝑺 – 𝑨𝒄𝒒𝒖𝒊𝒓𝒊𝒏𝒈 𝒄𝒐𝒐𝒔𝒕𝒖𝒎𝒆𝒓𝒔 𝒊𝒔 𝒒𝒖𝒊𝒕𝒆 𝒅𝒊𝒇𝒇𝒊𝒄𝒖𝒍𝒕 𝒇𝒐𝒓 𝒂 𝒔𝒕𝒂𝒓𝒕-𝒖𝒑 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒓𝒆𝒂𝒔𝒐𝒏 𝒘𝒉𝒚 𝒊𝒕 𝒊𝒔 𝒗𝒆𝒓𝒚 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒕𝒐 𝒆𝒙𝒑𝒍𝒐𝒓𝒆. 𝑻𝒉𝒊𝒔 𝒊𝒏𝒄𝒍𝒖𝒅𝒆𝒔 𝒂𝒏𝒏𝒑𝒖𝒏𝒄𝒊𝒏𝒈 𝒕𝒉𝒆 𝒍𝒂𝒖𝒏𝒄𝒉𝒊𝒏𝒈 𝒐𝒇 𝒕𝒉𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔, 𝒎𝒂𝒌𝒊𝒏𝒈 𝒂 𝒑𝒂𝒈𝒆, 𝒑𝒐𝒔𝒕𝒊𝒏𝒈 𝒊𝒏 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒂𝒏𝒅 𝒑𝒂𝒚𝒊𝒏𝒈 𝒇𝒐𝒓 𝒂𝒅𝒔.
𝑰𝒕 𝒊𝒔 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒇𝒐𝒓 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔 𝒕𝒐 𝒍𝒆𝒂𝒓𝒏 𝒕𝒉𝒆𝒔𝒆 𝒑𝒓𝒐𝒄𝒆𝒔𝒔𝒆𝒔 𝒂𝒏𝒅 𝒊𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝒕𝒉𝒆 𝒕𝒂𝒓𝒈𝒆𝒕 𝒎𝒂𝒓𝒌𝒆𝒕 𝒊𝒏 𝒐𝒓𝒅𝒆𝒓 𝒕𝒐 𝒃𝒐𝒐𝒔𝒕 𝒕𝒉𝒆 𝒈𝒓𝒐𝒘𝒕𝒉 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔.
THE ENTREPRENEURIAL MIND 